Pricing

AutoTag Metadata Bot

Pick the tier that fits your team. Every plan ships with the full AutoTag v3 feature set; the tiers differ on how much of your SharePoint estate you want to automate.

Free Trial

Free
for 30 days

Try AutoTag inside your own Microsoft 365 tenant for a month. No commitment, no procurement, no card details.

  • One Automation Bot you can point at any SharePoint library
  • Every AutoTag v3 capability, no caveats
  • Hands-on setup help from the AutoTag team if you want it
  • Switch to a paid plan at any point in the 30 days

Starter

£149
/month

Perfect for departments and small teams piloting metadata automation in a single business area.

  • Tag 5 SharePoint libraries automatically (recommended 1:1 Bot-to-library mapping)
  • Unlimited users, unlimited documents
  • Keep your taxonomy consistent across every list and library
  • Email support from the AutoTag team
  • Ideal for: HR, Finance, Legal, or a single business unit

Standard

£499
/month

Ideal for organisations rolling out metadata automation across the estate.

  • Tag 50 SharePoint libraries automatically across the tenant (recommended 1:1 Bot-to-library mapping)
  • Unlimited users, unlimited documents
  • Keep your taxonomy consistent across the whole estate
  • Priority support, with named contacts on the AutoTag team
  • Pairs cleanly with AutoTag Governance Bots
  • Ideal for: Most Microsoft 365 tenants

Enterprise

£1,670
/month

Built for tenant-wide deployments, multi-tenant organisations, and the largest SharePoint estates.

  • Tag up to 500 SharePoint libraries across one or more tenants (recommended 1:1 Bot-to-library mapping)
  • Multi-tenant support, useful for groups with separate M365 tenancies
  • Dedicated onboarding and an account manager from day one
  • Premium support with priority routing
  • Ideal for: Large enterprises and multi-tenant organisations

AutoTag Governance Bot

Governance is a separate add-on that extends any Metadata tier with continuous enforcement of Microsoft Purview sensitivity labels, retention labels, and policy drift detection. It’s sold per Governance Bot — pricing scales with the workloads you cover, not the documents you process.

Governance Protection Pack

£25
per Governance Bot / month

Extend any Metadata tier with continuous compliance enforcement across Microsoft 365.

  • Sensitivity-label backfill for files at rest
  • Retention-label automation for folders, document sets, list items
  • Drift detection & remediation reports
  • Container governance for groups, sites, OneDrive (Phase 2)
  • Per-tenant cost forecasting & dry-run estimation
  • Ideal for: any tenant already running a Metadata tier

Governance Enterprise

Talk to us

For deployments of 25+ Governance Bots, multi-tenant organisations, and dedicated onboarding.

  • Volume pricing for 25+ Governance Bots
  • Multi-tenant support across separate M365 tenancies
  • Delegated-admin runner for group label workloads
  • Dedicated onboarding and an account manager
  • Premium support with priority routing
  • Ideal for: large enterprises and multi-tenant groups

Complete Platform examples

Metadata and Governance are priced separately so you can scale them independently. Two common starting bundles:

BundleMetadata tierGovernance BotsTotal / month
Starter bundle£149£125 (5 Bots)£274
Standard bundle£499£250 (10 Bots)£749

Sizing is informal — most departments cover their first workloads with five Governance Bots, and most tenant-wide rollouts settle around ten. Talk to us if you want a quote against your label catalogue and tenant size.

How AutoTag compares to Microsoft’s built-in tools

Microsoft now ships AI tagging, Autofill columns, and Syntex extraction inside SharePoint. They’re library-scoped, consumption-priced, and focused on new uploads. AutoTag is the layer above: tenant-wide automation, historical backfill, and governance.

CapabilityMicrosoft built-inAutoTag MetadataAutoTag Governance
AI tagging on new uploads (Syntex / Autofill)
Tag or label files already at rest
Cross-library, cross-site automationLibrary-scoped
Real-time tag/untag via webhooks
Sensitivity-label backfill
Retention-label automation in bulk
Drift detection against policy (report-mode)
Container labels (sites, Groups, Teams)Container scope only (Phase 2)
Runs inside your own tenant
Pricing modelPer-document consumptionTier subscriptionPer-Bot

Microsoft’s tooling answers “tag this new document well.” AutoTag answers “keep the whole tenant tagged, labelled, and in policy, including the millions of files you already have.”

Frequently asked questions