Pricing

AutoTag Metadata Bot

Pick the tier that fits your team. Every plan ships with the full AutoTag v3 feature set; the tiers differ on how much of your SharePoint estate you want to automate.

Starter

£149
/month

Perfect for departments and small teams piloting metadata automation in a single business area.

  • Tag 5 SharePoint libraries automatically (recommended 1:1 Bot-to-library mapping)
  • Unlimited users, unlimited documents
  • Keep your taxonomy consistent across every list and library
  • Email support from the AutoTag team
  • Ideal for: HR, Finance, Legal, or a single business unit

Standard

£499
/month

Ideal for organisations rolling out metadata automation across the estate.

  • Tag 50 SharePoint libraries automatically across the tenant (recommended 1:1 Bot-to-library mapping)
  • Unlimited users, unlimited documents
  • Keep your taxonomy consistent across the whole estate
  • Priority support, with named contacts on the AutoTag team
  • Pairs cleanly with AutoTag Governance Bots
  • Ideal for: Most Microsoft 365 tenants

Enterprise

£1,670
/month

Built for tenant-wide deployments, multi-tenant organisations, and the largest SharePoint estates.

  • Tag up to 500 SharePoint libraries across one or more tenants (recommended 1:1 Bot-to-library mapping)
  • Multi-tenant support, useful for groups with separate M365 tenancies
  • Dedicated onboarding and an account manager from day one
  • Premium support with priority routing
  • Ideal for: Large enterprises and multi-tenant organisations

AutoTag Governance Bot

Governance is a separate add-on that extends any Metadata tier with continuous enforcement of Microsoft Purview sensitivity labels, retention labels, and policy drift detection. Governance Bots come in three pack sizes, so you can right-size protection to the workloads you cover.

Single Bot

£100
/month

One Governance Bot for a single workload, department, or focused compliance area.

  • Sensitivity-label backfill for files at rest
  • Retention-label automation for folders, document sets, list items
  • Drift detection & remediation reports
  • Container governance for groups, sites, OneDrive (Phase 2)
  • Per-tenant cost forecasting & dry-run estimation
  • Ideal for: extending a Starter Metadata tier with focused compliance

Dual Bots

£200
/month

Two Governance Bots for teams covering multiple workloads or compliance domains.

  • Everything in the Single Bot pack, across two workloads
  • Sensitivity and retention labelling in parallel
  • Drift detection & remediation reports
  • Container governance for groups, sites, OneDrive (Phase 2)
  • Per-tenant cost forecasting & dry-run estimation
  • Ideal for: extending a Standard Metadata tier with dual-workload compliance

10 Bots

£1,000
/month

Ten Governance Bots for tenant-wide rollouts, multi-workload compliance, and large SharePoint estates.

  • Everything in the smaller packs, across ten workloads
  • Tenant-wide sensitivity and retention labelling
  • Drift detection & remediation across the estate
  • Container governance for groups, sites, OneDrive (Phase 2)
  • Per-tenant cost forecasting & dry-run estimation
  • Ideal for: extending an Enterprise Metadata tier with tenant-wide governance

Complete Platform examples

Metadata and Governance are priced separately so you can scale them independently. Three common starting bundles:

BundleMetadata tierGovernance packTotal / month
Starter bundle£149£100 (Single Bot)£249
Standard bundle£499£200 (Dual Bots)£699
Governance bundle£1,670£1,000 (10 Bots)£2,670

Sizing is informal, most departments cover their first workloads with a Single or Dual pack, and most tenant-wide rollouts settle around the 10 Bots pack. Book a demo if you want a quote against your label catalogue and tenant size.

How AutoTag compares to Microsoft’s built-in tools

Microsoft now ships AI tagging, Autofill columns, and Syntex extraction inside SharePoint. They’re library-scoped, consumption-priced, and focused on new uploads. AutoTag is the layer above: tenant-wide automation, historical backfill, and governance.

CapabilityMicrosoft built-inAutoTag MetadataAutoTag Governance
AI tagging on new uploads (Syntex / Autofill)
Tag or label files already at rest
Cross-library, cross-site automationLibrary-scoped
Real-time tag/untag via webhooks
Sensitivity-label backfill
Retention-label automation in bulk
Drift detection against policy (report-mode)
Container labels (sites, Groups, Teams)Container scope only (Phase 2)
Runs inside your own tenant
Pricing modelPer-document consumptionTier subscriptionPer-pack

Microsoft’s tooling answers “tag this new document well.” AutoTag answers “keep the whole tenant tagged, labelled, and in policy, including the millions of files you already have.”

Frequently asked questions